{"id":15558,"date":"2026-02-24T19:08:06","date_gmt":"2026-02-24T22:08:06","guid":{"rendered":"https:\/\/www.tvuai.com.br\/portal\/?p=15558"},"modified":"2026-02-25T20:10:57","modified_gmt":"2026-02-25T23:10:57","slug":"pouso-alegre-entra-na-rota-da-cachaca-legal-e-reforca-turismo-em-minas","status":"publish","type":"post","link":"https:\/\/www.tvuai.com.br\/portal\/pouso-alegre-entra-na-rota-da-cachaca-legal-e-reforca-turismo-em-minas\/","title":{"rendered":"Pouso Alegre entra na rota da cacha\u00e7a legal e refor\u00e7a turismo em Minas"},"content":{"rendered":"<div class=\"5a1038e0903b96d426fcfcc338703013\" data-index=\"1\" style=\"float: right; margin:10px 0 10px 10px;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9945944833605257\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9945944833605257\"\r\n     data-ad-slot=\"2343923581\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<figure id=\"attachment_15562\" aria-describedby=\"caption-attachment-15562\" style=\"width: 940px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15562\" data-permalink=\"https:\/\/www.tvuai.com.br\/portal\/pouso-alegre-entra-na-rota-da-cachaca-legal-e-reforca-turismo-em-minas\/cachacaaguardentevale-verdefabricacao-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/cachaca1.jpg?fit=940%2C350&amp;ssl=1\" data-orig-size=\"940,350\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Eugenio Savio&quot;,&quot;camera&quot;:&quot;NIKON D2X&quot;,&quot;caption&quot;:&quot;Cachaca\\naguardente\\nVale Verde\\nfabricacao&quot;,&quot;created_timestamp&quot;:&quot;1194281178&quot;,&quot;copyright&quot;:&quot;Eugenio Savio&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Cachaca\\naguardente\\nVale Verde\\nfabricacao&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CachacaaguardenteVale Verdefabricacao\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;foto de Eug\u00eanio S\u00e1vio&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/cachaca1.jpg?fit=300%2C112&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/cachaca1.jpg?fit=640%2C238&amp;ssl=1\" tabindex=\"0\" role=\"button\" class=\"size-full wp-image-15562\" src=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/cachaca1.jpg?resize=640%2C238&#038;ssl=1\" alt=\"\" width=\"640\" height=\"238\" srcset=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/cachaca1.jpg?w=940&amp;ssl=1 940w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/cachaca1.jpg?resize=300%2C112&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/cachaca1.jpg?resize=768%2C286&amp;ssl=1 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-15562\" class=\"wp-caption-text\"><em>foto de Eug\u00eanio S\u00e1vio<\/em><\/figcaption><\/figure>\n<h5 style=\"text-align: center;\" data-start=\"155\" data-end=\"414\"><em><strong>Pouso Alegre entra na rota da cacha\u00e7a legal com acordo entre IMA e Secult para fortalecer turismo e produ\u00e7\u00e3o regular em Minas<\/strong><\/em><\/h5>\n<p data-start=\"155\" data-end=\"414\">A regi\u00e3o de <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Pouso Alegre<\/span><\/span> est\u00e1 entre as \u00e1reas contempladas pelo acordo firmado entre o <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Instituto Mineiro de Agropecu\u00e1ria<\/span><\/span> (IMA) e a <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Secretaria de Estado de Cultura e Turismo de Minas Gerais<\/span><\/span> (Secult) para ampliar a produ\u00e7\u00e3o regular de cacha\u00e7a no estado.<\/p>\n<p data-start=\"416\" data-end=\"765\">A iniciativa integra fiscaliza\u00e7\u00e3o sanit\u00e1ria, valoriza\u00e7\u00e3o cultural e incentivo ao turismo, com foco na formaliza\u00e7\u00e3o dos produtores e no fortalecimento da cacha\u00e7a mineira nos mercados oficiais. Al\u00e9m de Pouso Alegre participam as coordenadorias regionais de Belo Horizonte, Oliveira, Juiz de Fora, Guanh\u00e3es, Governador Valadares, Uberaba e Uberl\u00e2ndia.<\/p>\n<p data-start=\"767\" data-end=\"1025\">O acordo prev\u00ea capacita\u00e7\u00f5es, semin\u00e1rios e encontros t\u00e9cnicos voltados a produtores, donos de alambiques, comerciantes, chefs e formadores de opini\u00e3o. As a\u00e7\u00f5es abordar\u00e3o exig\u00eancias sanit\u00e1rias, padr\u00f5es de qualidade e o potencial cultural e tur\u00edstico da bebida.<\/p>\n<p data-start=\"1027\" data-end=\"1330\">Tamb\u00e9m participam seis Inst\u00e2ncias de Governan\u00e7a Regionais (IGRs), que abrangem mais de 140 munic\u00edpios mineiros e articulam circuitos tur\u00edsticos reconhecidos no estado. A proposta \u00e9 inserir a produ\u00e7\u00e3o regular nas rotas j\u00e1 consolidadas, ampliar oportunidades de mercado e refor\u00e7ar a formaliza\u00e7\u00e3o do setor.<\/p>\n<p data-start=\"1332\" data-end=\"1619\">Segundo o gerente de inspe\u00e7\u00e3o de produtos de origem vegetal do IMA, Lucas Guimar\u00e3es, a parceria representa um avan\u00e7o ao aproximar fiscaliza\u00e7\u00e3o e turismo. A expectativa \u00e9 concluir a primeira fase de estrutura\u00e7\u00e3o em 2026 e, ap\u00f3s avalia\u00e7\u00e3o, expandir o modelo para outras regi\u00f5es e produtos.<\/p>\n<p style=\"text-align: center;\" data-start=\"1332\" data-end=\"1619\"><strong>\u201cO Legal Merece um Brinde\u201d<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"15560\" data-permalink=\"https:\/\/www.tvuai.com.br\/portal\/pouso-alegre-entra-na-rota-da-cachaca-legal-e-reforca-turismo-em-minas\/cachacaaguardentevale-verdefabricacao\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/cachaca.jpg?fit=720%2C478&amp;ssl=1\" data-orig-size=\"720,478\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Eugenio Savio&quot;,&quot;camera&quot;:&quot;NIKON D2X&quot;,&quot;caption&quot;:&quot;Cachaca\\naguardente\\nVale Verde\\nfabricacao&quot;,&quot;created_timestamp&quot;:&quot;1194281178&quot;,&quot;copyright&quot;:&quot;Eugenio Savio&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;Cachaca\\naguardente\\nVale Verde\\nfabricacao&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"CachacaaguardenteVale Verdefabricacao\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Cachaca&lt;br \/&gt;\naguardente&lt;br \/&gt;\nVale Verde&lt;br \/&gt;\nfabricacao&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/cachaca.jpg?fit=300%2C199&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/cachaca.jpg?fit=640%2C425&amp;ssl=1\" tabindex=\"0\" role=\"button\" class=\"size-medium wp-image-15560\" src=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/cachaca.jpg?resize=300%2C199&#038;ssl=1\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/cachaca.jpg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/cachaca.jpg?w=720&amp;ssl=1 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p data-start=\"1653\" data-end=\"1911\">Criado em 2020 pelo IMA, o projeto O Legal Merece um Brinde se consolidou como refer\u00eancia em educa\u00e7\u00e3o sanit\u00e1ria e incentivo \u00e0 conformidade. Em 2025, alcan\u00e7ou cerca de 11 milh\u00f5es de pessoas por meio de 215 a\u00e7\u00f5es realizadas em parceria com diversos \u00f3rg\u00e3os.<\/p>\n<p data-start=\"1913\" data-end=\"2110\">Com a nova articula\u00e7\u00e3o, o objetivo \u00e9 ampliar o alcance das iniciativas e fortalecer a identidade cultural da cacha\u00e7a mineira, unindo desenvolvimento regional, turismo e seguran\u00e7a para o consumidor.<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div><div class='share-to-whatsapp-wrapper'><div class='share-on-whsp'>Share on: <\/div><a data-text='Pouso Alegre entra na rota da cacha\u00e7a legal e refor\u00e7a turismo em Minas' data-link='https:\/\/www.tvuai.com.br\/portal\/pouso-alegre-entra-na-rota-da-cachaca-legal-e-reforca-turismo-em-minas\/' class='whatsapp-button whatsapp-share'>WhatsApp<\/a><div class='clear '><\/div><\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share 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