{"id":15303,"date":"2026-02-11T19:26:27","date_gmt":"2026-02-11T22:26:27","guid":{"rendered":"https:\/\/www.tvuai.com.br\/portal\/?p=15303"},"modified":"2026-02-12T20:10:05","modified_gmt":"2026-02-12T23:10:05","slug":"e-logo-ali-rota-vulcanica-conecta-cafe-natureza-e-tradicao-para-impulsionar-turismo-no-sul-de-minas","status":"publish","type":"post","link":"https:\/\/www.tvuai.com.br\/portal\/e-logo-ali-rota-vulcanica-conecta-cafe-natureza-e-tradicao-para-impulsionar-turismo-no-sul-de-minas\/","title":{"rendered":"\u00c9 logo ali! Rota Vulc\u00e2nica conecta caf\u00e9, natureza e tradi\u00e7\u00e3o para impulsionar turismo no Sul de Minas"},"content":{"rendered":"<div class=\"5a1038e0903b96d426fcfcc338703013\" data-index=\"1\" style=\"float: right; margin:10px 0 10px 10px;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9945944833605257\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9945944833605257\"\r\n     data-ad-slot=\"2343923581\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<h5 style=\"text-align: center;\" data-start=\"301\" data-end=\"460\"><em><strong><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15308\" data-permalink=\"https:\/\/www.tvuai.com.br\/portal\/e-logo-ali-rota-vulcanica-conecta-cafe-natureza-e-tradicao-para-impulsionar-turismo-no-sul-de-minas\/rota-vulcanica3\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica3.jpg?fit=1000%2C557&amp;ssl=1\" data-orig-size=\"1000,557\" data-comments-opened=\"0\" data-image-title=\"rota vulcanica3\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica3.jpg?fit=640%2C356&amp;ssl=1\" class=\"aligncenter size-full wp-image-15308\" src=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica3.jpg?resize=640%2C356&#038;ssl=1\" alt=\"\" width=\"640\" height=\"356\" srcset=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica3.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica3.jpg?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica3.jpg?resize=768%2C428&amp;ssl=1 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\u00c9 logo ali, aqui pertinho! Rota Vulc\u00e2nica re\u00fane 14 munic\u00edpios e aposta em experi\u00eancias integradas com caf\u00e9 especial, natureza e identidade regional no Sul de Minas<\/strong><\/em><\/h5>\n<p data-start=\"462\" data-end=\"806\">Uma regi\u00e3o moldada por um vulc\u00e3o extinto h\u00e1 milh\u00f5es de anos virou protagonista de uma nova estrat\u00e9gia tur\u00edstica no Sul de Minas. Lan\u00e7ada em maio de 2024, a Rota Vulc\u00e2nica re\u00fane 14 munic\u00edpios \u2014 nove deles no Sul do estado \u2014 e aposta na integra\u00e7\u00e3o entre natureza, gastronomia, cultura e experi\u00eancias sensoriais para fortalecer o turismo regional.<\/p>\n<p data-start=\"808\" data-end=\"1129\">A iniciativa nasceu a partir da Associa\u00e7\u00e3o dos Produtores do Caf\u00e9 da Regi\u00e3o Vulc\u00e2nica e ganhou apoio do Sebrae Minas. A proposta \u00e9 transformar a identidade geol\u00f3gica da regi\u00e3o \u2014 marcada por solo mineralizado, altitudes que chegam a 1.500 metros e clima ameno \u2014 em narrativa estruturante de um destino tur\u00edstico integrado.<\/p>\n<p style=\"text-align: center;\" data-start=\"808\" data-end=\"1129\"><strong>Do terroir ao turismo de experi\u00eancia<\/strong><\/p>\n<p data-start=\"1172\" data-end=\"1462\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"15309\" data-permalink=\"https:\/\/www.tvuai.com.br\/portal\/e-logo-ali-rota-vulcanica-conecta-cafe-natureza-e-tradicao-para-impulsionar-turismo-no-sul-de-minas\/rota-vulcanica4\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica4.jpg?fit=478%2C400&amp;ssl=1\" data-orig-size=\"478,400\" data-comments-opened=\"0\" data-image-title=\"rota vulcanica4\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica4.jpg?fit=478%2C400&amp;ssl=1\" class=\"alignright size-medium wp-image-15309\" src=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica4.jpg?resize=300%2C251&#038;ssl=1\" alt=\"\" width=\"300\" height=\"251\" srcset=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica4.jpg?resize=300%2C251&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica4.jpg?w=478&amp;ssl=1 478w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>O solo de origem vulc\u00e2nica favorece a produ\u00e7\u00e3o de caf\u00e9s especiais reconhecidos pela qualidade. Esse diferencial se tornou um dos pilares da rota que conecta propriedades rurais, vin\u00edcolas, f\u00e1bricas artesanais, trilhas ecol\u00f3gicas, turismo de aventura e empreendimentos ligados ao bem-estar.<\/p>\n<p data-start=\"1464\" data-end=\"1776\">Segundo o Sebrae Minas, a estrat\u00e9gia envolve mais de 20 experi\u00eancias em estrutura\u00e7\u00e3o com foco na coopera\u00e7\u00e3o entre neg\u00f3cios privados e atrativos p\u00fablicos. A l\u00f3gica \u00e9 regional: quanto maior o tempo de perman\u00eancia do visitante e mais diversificada a oferta, maior o impacto econ\u00f4mico para os munic\u00edpios envolvidos.<\/p>\n<p style=\"text-align: center;\" data-start=\"1464\" data-end=\"1776\"><strong>Natureza, aventura e hospitalidade<\/strong><\/p>\n<figure id=\"attachment_15306\" aria-describedby=\"caption-attachment-15306\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"15306\" data-permalink=\"https:\/\/www.tvuai.com.br\/portal\/e-logo-ali-rota-vulcanica-conecta-cafe-natureza-e-tradicao-para-impulsionar-turismo-no-sul-de-minas\/rota-vulcanica1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica1.jpg?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"0\" data-image-title=\"rota vulcanica1\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Cachoeira na regi\u00e3o da caldeira vulc\u00e2nica integra os roteiros de natureza oferecidos pela Caldas Adventure, no Sul de Minas Gerais | Foto: Divulga\u00e7\u00e3o Caldas Adventure \/ Ben\u00ea Santos&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica1.jpg?fit=640%2C334&amp;ssl=1\" class=\"size-medium wp-image-15306\" src=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica1.jpg?resize=300%2C157&#038;ssl=1\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica1.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica1.jpg?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica1.jpg?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-15306\" class=\"wp-caption-text\">Cachoeira na regi\u00e3o da caldeira vulc\u00e2nica integra os roteiros de natureza oferecidos pela Caldas Adventure, no Sul de Minas Gerais | Foto: Divulga\u00e7\u00e3o Caldas Adventure \/ Ben\u00ea Santos<\/figcaption><\/figure>\n<p data-start=\"1817\" data-end=\"2079\">Em Caldas, o receptivo Caldas Adventure passou a integrar os roteiros com trilhas guiadas, observa\u00e7\u00e3o de aves e atividades como boia cross \u2014 com previs\u00e3o de implanta\u00e7\u00e3o de rafting. A proposta \u00e9 combinar paisagens da caldeira vulc\u00e2nica com experi\u00eancias imersivas.<\/p>\n<p data-start=\"2081\" data-end=\"2297\">O munic\u00edpio tamb\u00e9m recebeu novos investimentos em hospitalidade, como a restaura\u00e7\u00e3o de im\u00f3veis hist\u00f3ricos transformados em pousadas, ampliando a oferta de hospedagem para quem deseja explorar a regi\u00e3o com mais calma.<\/p>\n<p style=\"text-align: center;\" data-start=\"2081\" data-end=\"2297\"><strong>Po\u00e7os de Caldas amplia narrativa al\u00e9m das \u00e1guas termais<\/strong><\/p>\n<figure id=\"attachment_15307\" aria-describedby=\"caption-attachment-15307\" style=\"width: 300px\" class=\"wp-caption alignright\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15307\" data-permalink=\"https:\/\/www.tvuai.com.br\/portal\/e-logo-ali-rota-vulcanica-conecta-cafe-natureza-e-tradicao-para-impulsionar-turismo-no-sul-de-minas\/rota-vulcanica2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica2.jpg?fit=800%2C418&amp;ssl=1\" data-orig-size=\"800,418\" data-comments-opened=\"0\" data-image-title=\"rota vulcanica2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Gabriel Bertozzi fundou a Oli Soft, f\u00e1brica de cosm\u00e9ticos feitos \u00e0 base de azeite de oliva | Foto: Divulga\u00e7\u00e3o Oli Soft \/ Lola Mussolin&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica2.jpg?fit=640%2C334&amp;ssl=1\" class=\"size-medium wp-image-15307\" src=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica2.jpg?resize=300%2C157&#038;ssl=1\" alt=\"\" width=\"300\" height=\"157\" srcset=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica2.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica2.jpg?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica2.jpg?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-15307\" class=\"wp-caption-text\">Gabriel Bertozzi fundou a Oli Soft, f\u00e1brica de cosm\u00e9ticos feitos \u00e0 base de azeite de oliva | Foto: Divulga\u00e7\u00e3o Oli Soft \/ Lola Mussolin<\/figcaption><\/figure>\n<p data-start=\"2359\" data-end=\"2591\">Tradicional destino de termalismo, Po\u00e7os de Caldas tamb\u00e9m integra a rota. As \u00e1guas sulfurosas, conhecidas desde o fim do s\u00e9culo XIX &#8211; visitada at\u00e9 pelo imperador Dom Pedro II &#8211; e exploradas em espa\u00e7os hist\u00f3ricos como as Thermas Ant\u00f4nio Carlos, continuam sendo atrativo central.<\/p>\n<p data-start=\"2593\" data-end=\"2868\">A diferen\u00e7a \u00e9 que agora o termalismo se soma a novas experi\u00eancias ligadas \u00e0 identidade vulc\u00e2nica. Um exemplo \u00e9 a produ\u00e7\u00e3o artesanal de cosm\u00e9ticos \u00e0 base de azeite de oliva que oferece visitas guiadas e viv\u00eancias sensoriais voltadas \u00e0 ancestralidade e aos processos naturais.<\/p>\n<p style=\"text-align: center;\" data-start=\"2593\" data-end=\"2868\"><strong>Andradas aposta na viv\u00eancia do caf\u00e9<\/strong><\/p>\n<p data-start=\"2910\" data-end=\"3170\">Em Andradas, produtores abrem as portas das propriedades para mostrar o ciclo completo do caf\u00e9, da lavoura \u00e0 x\u00edcara. Degusta\u00e7\u00f5es acompanhadas de quitandas mineiras fazem parte do roteiro, que tamb\u00e9m inclui paisagens emblem\u00e1ticas da borda da caldeira vulc\u00e2nica.<\/p>\n<p data-start=\"3172\" data-end=\"3312\">A regi\u00e3o come\u00e7a a investir ainda em pr\u00e1ticas como cafeicultura regenerativa, agregando sustentabilidade ao discurso de qualidade e tradi\u00e7\u00e3o.<\/p>\n<p style=\"text-align: center;\" data-start=\"3172\" data-end=\"3312\"><strong>Coopera\u00e7\u00e3o como modelo de desenvolvimento<\/strong><\/p>\n<p data-start=\"3360\" data-end=\"3515\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"15310\" data-permalink=\"https:\/\/www.tvuai.com.br\/portal\/e-logo-ali-rota-vulcanica-conecta-cafe-natureza-e-tradicao-para-impulsionar-turismo-no-sul-de-minas\/rota-vulcanica5\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica5.jpg?fit=800%2C600&amp;ssl=1\" data-orig-size=\"800,600\" data-comments-opened=\"0\" data-image-title=\"rota vulcanica5\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica5.jpg?fit=640%2C480&amp;ssl=1\" class=\"alignleft size-medium wp-image-15310\" src=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica5.jpg?resize=300%2C225&#038;ssl=1\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica5.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica5.jpg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica5.jpg?resize=136%2C102&amp;ssl=1 136w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2026\/02\/rota-vulcanica5.jpg?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>A Rota Vulc\u00e2nica foi apresentada em feiras de turismo pelo pa\u00eds em 2025 e aposta na atua\u00e7\u00e3o colaborativa entre munic\u00edpios para consolidar a marca regional.<\/p>\n<p data-start=\"3517\" data-end=\"3690\">A proposta n\u00e3o \u00e9 criar um destino isolado, mas fortalecer um territ\u00f3rio com identidade comum, conectando hist\u00f3ria geol\u00f3gica, produ\u00e7\u00e3o agroindustrial e hospitalidade mineira.<\/p>\n<p data-start=\"3692\" data-end=\"3888\">Mais do que um roteiro tur\u00edstico, a rota tenta transformar caracter\u00edstica natural em ativo econ\u00f4mico estruturado \u2014 unindo pequenos produtores, empreendedores e poder p\u00fablico em torno de uma mesma narrativa.<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div><div class='share-to-whatsapp-wrapper'><div class='share-on-whsp'>Share on: <\/div><a data-text='\u00c9 logo ali! Rota Vulc\u00e2nica conecta caf\u00e9, natureza e tradi\u00e7\u00e3o para impulsionar turismo no Sul de Minas' data-link='https:\/\/www.tvuai.com.br\/portal\/e-logo-ali-rota-vulcanica-conecta-cafe-natureza-e-tradicao-para-impulsionar-turismo-no-sul-de-minas\/' class='whatsapp-button whatsapp-share'>WhatsApp<\/a><div class='clear '><\/div><\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>\u00c9 logo ali, aqui pertinho! Rota Vulc\u00e2nica re\u00fane 14 munic\u00edpios e aposta em experi\u00eancias integradas com caf\u00e9 especial, natureza e identidade regional no Sul de Minas Uma regi\u00e3o moldada por um vulc\u00e3o extinto h\u00e1 milh\u00f5es de anos virou protagonista de uma nova estrat\u00e9gia tur\u00edstica no Sul de Minas. Lan\u00e7ada em maio de 2024, a Rota [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":15305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1969,20,5787,19,6235,5,1828],"tags":[389,6153,230,6046,184,348,37,5229,1122,39,8072,8073,6454,27,8053,1618],"class_list":["post-15303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agricultura","category-entretenimento","category-meio-ambiente","category-noticias","category-sociais","category-ultimas","category-viagem","tag-andradas","tag-cafe-especial","tag-caldas","tag-desenvolvimento-economico","tag-minas-gerais","tag-pocos-de-caldas","tag-pouso-alegre","tag-rota-vulcanica","tag-sebrae-minas","tag-sul-de-minas","tag-turismo-de-experiencia","tag-turismo-regional","tag-turismo-sul-de-minas","tag-tv-uai","tag-tv-uai-26-anos-ainda-estamos-aqui-ainda-independentes","tag-tv-uai-pouso-alegre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9 logo ali! 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Rota Vulc\u00e2nica re\u00fane 14 munic\u00edpios e aposta em experi\u00eancias integradas com caf\u00e9 especial, natureza e identidade regional no Sul de Minas Uma regi\u00e3o moldada por um vulc\u00e3o extinto h\u00e1 milh\u00f5es de anos virou protagonista de uma nova estrat\u00e9gia tur\u00edstica no Sul de Minas. 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