{"id":13807,"date":"2025-10-29T18:02:45","date_gmt":"2025-10-29T21:02:45","guid":{"rendered":"https:\/\/www.tvuai.com.br\/portal\/?p=13807"},"modified":"2025-10-30T17:40:43","modified_gmt":"2025-10-30T20:40:43","slug":"cimed-expande-operacoes-em-pouso-alegre-e-lanca-carmed-e-lavitan-para-o-mercado-de-cabelos-e-unhas","status":"publish","type":"post","link":"https:\/\/www.tvuai.com.br\/portal\/cimed-expande-operacoes-em-pouso-alegre-e-lanca-carmed-e-lavitan-para-o-mercado-de-cabelos-e-unhas\/","title":{"rendered":"Cimed expande opera\u00e7\u00f5es em Pouso Alegre e lan\u00e7a Carmed e Lavitan para o mercado de cabelos e unhas"},"content":{"rendered":"<div class=\"5a1038e0903b96d426fcfcc338703013\" data-index=\"1\" style=\"float: right; margin:10px 0 10px 10px;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9945944833605257\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9945944833605257\"\r\n     data-ad-slot=\"2343923581\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<h5 style=\"text-align: center;\"><em><strong><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"5758\" data-permalink=\"https:\/\/www.tvuai.com.br\/portal\/cimed-anuncia-novos-executivos-que-liderarao-as-operacoes-da-farmaceutica-e-das-fabricas-em-pouso-alegre\/cimed2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2023\/02\/cimed2.jpg?fit=1000%2C545&amp;ssl=1\" data-orig-size=\"1000,545\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"cimed2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2023\/02\/cimed2.jpg?fit=300%2C164&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2023\/02\/cimed2.jpg?fit=640%2C349&amp;ssl=1\" tabindex=\"0\" role=\"button\" class=\"alignright size-full wp-image-5758\" src=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2023\/02\/cimed2.jpg?resize=640%2C349&#038;ssl=1\" alt=\"\" width=\"640\" height=\"349\" srcset=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2023\/02\/cimed2.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2023\/02\/cimed2.jpg?resize=300%2C164&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2023\/02\/cimed2.jpg?resize=768%2C419&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2023\/02\/cimed2.jpg?resize=600%2C327&amp;ssl=1 600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>Cimed investindo R$ 90 milh\u00f5es em Pouso Alegre e lan\u00e7a Carmed e Lavitan para competir no mercado de beleza, cabelos e unhas apostando no segmento de beleza com novo suplemento mastig\u00e1vel<\/strong><\/em><\/h5>\n<p>A Cimed, uma das maiores ind\u00fastrias farmac\u00eauticas do pa\u00eds, mobilizou suas duas principais marcas \u2014 Carmed e Lavitan \u2014 para entrar de vez no segmento de cabelos e unhas. L\u00edderes em hidrata\u00e7\u00e3o labial e vitaminas, as marcas se unem para disputar um mercado que movimenta centenas de milh\u00f5es de reais no Brasil.<\/p>\n<p>O novo Carmed Cabelos &amp; Unhas, suplemento em formato de comprimido mastig\u00e1vel, foi desenvolvido para acompanhar o p\u00fablico feminino em toda a sua rotina de cuidados e beleza.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"12733\" data-permalink=\"https:\/\/www.tvuai.com.br\/portal\/r-90-milhoes-em-pouso-alegre-cimed-expande-e-reforca-posto-de-gigante-da-industria\/cimed6\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/08\/Cimed6-e1761250182806.jpg?fit=224%2C291&amp;ssl=1\" data-orig-size=\"224,291\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Cimed6\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/08\/Cimed6-e1761250182806.jpg?fit=107%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/08\/Cimed6-e1761250182806.jpg?fit=224%2C291&amp;ssl=1\" tabindex=\"0\" role=\"button\" class=\"alignright size-full wp-image-12733\" src=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/08\/Cimed6-e1761250182806.jpg?resize=224%2C291&#038;ssl=1\" alt=\"\" width=\"224\" height=\"291\" \/>\u201cAl\u00e9m de atender \u00e0 demanda crescente por suplementos de beleza, essa parceria refor\u00e7a nossa estrat\u00e9gia de levar a Lavitan para novas categorias de nutri\u00e7\u00e3o e fortalecer o posicionamento de Carmed como uma marca que vai al\u00e9m da hidrata\u00e7\u00e3o labial\u201d, destaca Karla Felmanas, vice-presidente da Cimed.<\/p>\n<p style=\"text-align: center;\"><strong>Entrada em um mercado milion\u00e1rio<\/strong><\/p>\n<p>Segundo o Panorama Farmac\u00eautico, os produtos voltados para cabelos e unhas movimentaram R$ 430 milh\u00f5es e mais de 8,7 milh\u00f5es de unidades no varejo farmac\u00eautico nos \u00faltimos 12 meses encerrados em agosto.<\/p>\n<p>O formato mastig\u00e1vel tamb\u00e9m segue uma tend\u00eancia de consumo. At\u00e9 julho, essa categoria somou R$ 22 milh\u00f5es em faturamento e 239 mil unidades comercializadas \u2014 um crescimento de 49% em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano anterior.<\/p>\n<p>\u201cEsses n\u00fameros mostram que os brasileiros est\u00e3o mais atentos \u00e0 sa\u00fade e ao autocuidado, buscando rotinas mais leves e prazerosas. As gomas e comprimidos mastig\u00e1veis v\u00eam se consolidando como porta de entrada para esse p\u00fablico\u201d, acrescenta Karla.<\/p>\n<p style=\"text-align: center;\"><strong>Investimentos e expans\u00e3o em Pouso Alegre<\/strong><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"11256\" data-permalink=\"https:\/\/www.tvuai.com.br\/portal\/nova-era-da-cimed-empresa-fecha-parceria-bilionaria-triplicara-faturamento-e-dobrara-producao-em-pouso-alegre\/cimed-0\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/03\/Cimed-0.jpg?fit=200%2C200&amp;ssl=1\" data-orig-size=\"200,200\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;LEICA Q3&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;250&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Cimed 0\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/03\/Cimed-0.jpg?fit=200%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/03\/Cimed-0.jpg?fit=200%2C200&amp;ssl=1\" tabindex=\"0\" role=\"button\" class=\"alignleft size-full wp-image-11256\" src=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/03\/Cimed-0.jpg?resize=200%2C200&#038;ssl=1\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/03\/Cimed-0.jpg?w=200&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/03\/Cimed-0.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/03\/Cimed-0.jpg?resize=45%2C45&amp;ssl=1 45w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>O CEO da Cimed, Jo\u00e3o Adibe Marques, anunciou que a empresa investe R$ 90 milh\u00f5es na amplia\u00e7\u00e3o do complexo fabril de Pouso Alegre (MG). A meta \u00e9 fortalecer os lan\u00e7amentos, expandir a capacidade produtiva e dobrar o faturamento anual at\u00e9 2030.<\/p>\n<p>Com o novo aporte, a farmac\u00eautica aumentar\u00e1 em mais de 30% a produ\u00e7\u00e3o das duas plantas instaladas no munic\u00edpio, refor\u00e7ando a presen\u00e7a da companhia nas \u00e1reas de nutri\u00e7\u00e3o, higiene e beleza.<\/p>\n<p>\u201cEstamos crescendo fortemente nessas categorias por meio de marcas como Jo\u00e3o e Maria e da linha Oral Care Carmed\u201d, afirma o executivo.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"13812\" data-permalink=\"https:\/\/www.tvuai.com.br\/portal\/cimed-expande-operacoes-em-pouso-alegre-e-lanca-carmed-e-lavitan-para-o-mercado-de-cabelos-e-unhas\/cimed1-7\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/10\/Cimed1.jpg?fit=878%2C581&amp;ssl=1\" data-orig-size=\"878,581\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1754954794&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Cimed1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/10\/Cimed1.jpg?fit=300%2C199&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/10\/Cimed1.jpg?fit=640%2C424&amp;ssl=1\" tabindex=\"0\" role=\"button\" class=\"aligncenter size-full wp-image-13812\" src=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/10\/Cimed1.jpg?resize=640%2C424&#038;ssl=1\" alt=\"\" width=\"640\" height=\"424\" srcset=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/10\/Cimed1.jpg?w=878&amp;ssl=1 878w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/10\/Cimed1.jpg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/10\/Cimed1.jpg?resize=768%2C508&amp;ssl=1 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div><div class='share-to-whatsapp-wrapper'><div class='share-on-whsp'>Share on: <\/div><a data-text='Cimed expande opera\u00e7\u00f5es em Pouso Alegre e lan\u00e7a Carmed e Lavitan para o mercado de cabelos e unhas' data-link='https:\/\/www.tvuai.com.br\/portal\/cimed-expande-operacoes-em-pouso-alegre-e-lanca-carmed-e-lavitan-para-o-mercado-de-cabelos-e-unhas\/' class='whatsapp-button whatsapp-share'>WhatsApp<\/a><div class='clear 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segmento de beleza com novo suplemento mastig\u00e1vel A Cimed, uma das maiores ind\u00fastrias farmac\u00eauticas do pa\u00eds, mobilizou suas duas principais marcas \u2014 Carmed e Lavitan \u2014 para entrar de vez no [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tvuai.com.br\/portal\/cimed-expande-operacoes-em-pouso-alegre-e-lanca-carmed-e-lavitan-para-o-mercado-de-cabelos-e-unhas\/\" \/>\n<meta property=\"og:site_name\" content=\"TVUAI\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/TV-Uai-Comunica%c3%a7%c3%a3o\/139062546157369\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-29T21:02:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T20:40:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/10\/Cimed0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" 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