{"id":10885,"date":"2025-02-07T10:11:00","date_gmt":"2025-02-07T13:11:00","guid":{"rendered":"https:\/\/www.tvuai.com.br\/portal\/?p=10885"},"modified":"2025-02-10T15:41:24","modified_gmt":"2025-02-10T18:41:24","slug":"boticario-a-se-instalar-em-pouso-alegre-entra-no-jogo-das-startups-e-coloca-r-100-milhoes-na-inovacao-global","status":"publish","type":"post","link":"https:\/\/www.tvuai.com.br\/portal\/boticario-a-se-instalar-em-pouso-alegre-entra-no-jogo-das-startups-e-coloca-r-100-milhoes-na-inovacao-global\/","title":{"rendered":"Botic\u00e1rio &#8211; a se instalar em Pouso Alegre &#8211; entra no jogo das startups e coloca R$ 100 milh\u00f5es na inova\u00e7\u00e3o global"},"content":{"rendered":"<div class=\"5a1038e0903b96d426fcfcc338703013\" data-index=\"1\" style=\"float: right; margin:10px 0 10px 10px;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-9945944833605257\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block; text-align:center;\"\r\n     data-ad-layout=\"in-article\"\r\n     data-ad-format=\"fluid\"\r\n     data-ad-client=\"ca-pub-9945944833605257\"\r\n     data-ad-slot=\"2343923581\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<h5 style=\"text-align: center;\" data-pm-slice=\"1 1 []\"><em><strong><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"10887\" data-permalink=\"https:\/\/www.tvuai.com.br\/portal\/boticario-a-se-instalar-em-pouso-alegre-entra-no-jogo-das-startups-e-coloca-r-100-milhoes-na-inovacao-global\/boticario\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/02\/boticario.jpg?fit=1200%2C518&amp;ssl=1\" data-orig-size=\"1200,518\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"botic\u00e1rio\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/02\/boticario.jpg?fit=300%2C130&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/02\/boticario.jpg?fit=640%2C276&amp;ssl=1\" tabindex=\"0\" role=\"button\" class=\"size-medium wp-image-10887 aligncenter\" src=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/02\/boticario.jpg?resize=300%2C130&#038;ssl=1\" alt=\"\" width=\"300\" height=\"130\" srcset=\"https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/02\/boticario.jpg?resize=300%2C130&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/02\/boticario.jpg?resize=1024%2C442&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/02\/boticario.jpg?resize=768%2C332&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.tvuai.com.br\/portal\/wp-content\/uploads\/2025\/02\/boticario.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Grupo Botic\u00e1rio destina R$ 100 milh\u00f5es para impulsionar startups<\/strong><\/em><\/h5>\n<p>O Grupo Botic\u00e1rio, a se instalar em Pouso Alegre at\u00e9 2.028, anunciou um investimento de R$ 100 milh\u00f5es no ecossistema de startups ao longo dos pr\u00f3ximos quatro anos. O montante ser\u00e1 aplicado por meio do fundo de Corporate Venture Capital (CVC), uma das iniciativas da empresa voltadas para a inova\u00e7\u00e3o. O objetivo \u00e9 apoiar startups nacionais e internacionais com potencial de integra\u00e7\u00e3o ao ecossistema da companhia, permitindo a adianta\u00e7\u00e3o de tend\u00eancias do setor.<\/p>\n<p>Os investimentos ter\u00e3o como foco inicial empresas dos segmentos de beauty techs, biotechs, retail techs, fintechs e marcas em est\u00e1gios iniciais de capta\u00e7\u00e3o (seed e series A). As aplica\u00e7\u00f5es ser\u00e3o minorit\u00e1rias, limitadas a 20% de participa\u00e7\u00e3o, e os aportes variar\u00e3o entre US$ 1 milh\u00e3o e US$ 2 milh\u00f5es.<\/p>\n<p style=\"text-align: center;\"><strong>Parcerias estrat\u00e9gicas<\/strong><\/p>\n<p>De acordo com Guilherme Reichmann, Diretor Executivo de Estrat\u00e9gia, M&amp;A e GB Ventures do Grupo Botic\u00e1rio, a empresa busca rela\u00e7\u00f5es que beneficiem ambas as partes. &#8220;Acreditamos em uma abordagem pr\u00e1tica e em parcerias ganha-ganha. Al\u00e9m do capital, oferecemos nosso ecossistema para apoiar startups e empreendedores, investindo em inova\u00e7\u00f5es que agreguem valor estrat\u00e9gico ao Grupo Botic\u00e1rio e fortale\u00e7am nosso mercado de beleza&#8221;, explica Reichmann.<\/p>\n<p style=\"text-align: center;\"><strong>Primeiro investimento em IA<\/strong><\/p>\n<p>O primeiro aporte do fundo de CVC foi realizado na startup Haut.AI, sediada na Est\u00f4nia. Especializada em intelig\u00eancia artificial e vis\u00e3o computacional, a empresa desenvolveu uma tecnologia capaz de recomendar produtos personalizados com base nos diferentes tipos de pele dos consumidores. O Grupo Botic\u00e1rio j\u00e1 testou a solu\u00e7\u00e3o em seus canais de venda e segue trabalhando em colabora\u00e7\u00e3o com a startup, visando novas oportunidades de neg\u00f3cios no futuro.<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div><div class='share-to-whatsapp-wrapper'><div class='share-on-whsp'>Share on: <\/div><a data-text='Botic\u00e1rio - a se instalar em Pouso Alegre - entra no jogo das startups e coloca R$ 100 milh\u00f5es na inova\u00e7\u00e3o global' data-link='https:\/\/www.tvuai.com.br\/portal\/boticario-a-se-instalar-em-pouso-alegre-entra-no-jogo-das-startups-e-coloca-r-100-milhoes-na-inovacao-global\/' class='whatsapp-button whatsapp-share'>WhatsApp<\/a><div class='clear '><\/div><\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Grupo Botic\u00e1rio destina R$ 100 milh\u00f5es para impulsionar startups O Grupo Botic\u00e1rio, a se instalar em Pouso Alegre at\u00e9 2.028, anunciou um investimento de R$ 100 milh\u00f5es no ecossistema de startups ao longo dos pr\u00f3ximos quatro anos. O montante ser\u00e1 aplicado por meio do fundo de Corporate Venture Capital (CVC), uma das iniciativas da empresa [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":10888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1642,1815,19,5],"tags":[4790,4792,4794,4789,4791,4795,184,37,4793,39,27,2760,1618],"class_list":["post-10885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","category-economia","category-noticias","category-ultimas","tag-corporate-venture-capital-cvc","tag-diretor-executivo-de-estrategia-ma-e-gb-ventures-do-grupo-boticario","tag-estonia","tag-grupo-boticario","tag-guilherme-reichmann","tag-mercado-de-beleza","tag-minas-gerais","tag-pouso-alegre","tag-startup-haut-ai","tag-sul-de-minas","tag-tv-uai","tag-tv-uai-24-anos-com-voce","tag-tv-uai-pouso-alegre"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Botic\u00e1rio - a se instalar em Pouso Alegre - entra no jogo das startups e coloca R$ 100 milh\u00f5es na inova\u00e7\u00e3o global - TVUAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tvuai.com.br\/portal\/boticario-a-se-instalar-em-pouso-alegre-entra-no-jogo-das-startups-e-coloca-r-100-milhoes-na-inovacao-global\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Botic\u00e1rio - a se instalar em Pouso Alegre - entra no jogo das startups e coloca R$ 100 milh\u00f5es na inova\u00e7\u00e3o global - TVUAI\" \/>\n<meta property=\"og:description\" content=\"Grupo Botic\u00e1rio destina R$ 100 milh\u00f5es para impulsionar startups O Grupo Botic\u00e1rio, a se instalar em Pouso Alegre at\u00e9 2.028, anunciou um investimento de R$ 100 milh\u00f5es no ecossistema de startups ao longo dos pr\u00f3ximos quatro anos. 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